Go-to-Market

The SEO Flywheel

ClearPrice’s go-to-market is not cold outbound. It’s a content-driven flywheel where consumer traffic builds the brand that opens B2B doors.

84,000+ procedure-specific landing pages
Each page is a search-optimized price comparison for a specific procedure in a specific geography
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Organic consumer traffic
Patients searching “how much does a hip replacement cost in Phoenix”
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Brand authority + data credibility
ClearPrice becomes the trusted source for hospital pricing
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Inbound broker and advisor inquiries
“My clients are using your site — how do I get this data?”
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SaaS subscriptions + API revenue
Revenue funds more content, more states, more coverage
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Direct Outreach Channels

Warm Leads

Compliance Officer Outreach

ClearPrice tracks 141 hospitals with CMS enforcement records and 28 with published penalty documents. These hospitals have a demonstrated, budget-justified need for compliance monitoring. Direct outreach to their compliance officers with “we track your enforcement status — here’s what we see” is a warm introduction, not a cold call.

Content

Broker Conference & Content Marketing

Benefits advisory conferences and industry publications targeting the broker community. Content marketing highlighting quality-price inversion findings, market benchmarking insights, and compliance intelligence — all derived from ClearPrice’s data asset.

Why the Consumer App Isn't a Distraction

A common question: “Why build for consumers when the money is in B2B?” Because the consumer app is not the revenue model — it’s the distribution strategy. Organic consumer traffic builds the brand, generates SEO authority, and creates the inbound pipeline that makes B2B sales conversations credible. Every patient who uses ClearPrice is a proof point for the advisor who serves that patient’s employer.